INDEPENDENT PRODUCT COMPANY · SHANGHAI / REMOTE

We make the thingswe genuinely want to use.

HaoQen is an independent product company led by Isaac. We start with real problems, build our own products with AI, design, and engineering, then let users and time shape what comes next.

01Find the problem
02Build the product
03Keep improving

WHAT WE BELIEVE

We do not orbit a client brief. We choose the problem and own the outcome.

HaoQen is not built around outsourced projects. We use and refine the products we create, learning from real behavior what deserves to stay and what needs to be rebuilt.

PRODUCT AREAS / 01—03

Long-term products for creating, expressing, and working better.

01

AI Tools for Creators

Tools for serious creators

Tools that help creators organize ideas, preserve context, and move long-form work forward—turning AI into a reliable creative partner.

Long-form writingContent workflowsContextCreator experience
02

Stories & Digital Characters

Stories, characters & continuity

Exploring how characters, voices, and visuals can stay coherent across images, video, and serial stories—and grow into lasting assets.

Character continuitySerial storiesImage & videoContent assets
03

Tools for Focused Work

Calm tools for focused work

Simple, dependable products that turn repeated actions and scattered information into systems individuals and small teams want to use every day.

AI workflowsKnowledge toolsAutomationProductivity

HOW WE BUILD

Release small. Use it for real. Keep making it better.

A product is not a one-time delivery. We make it useful early, replace assumptions with real behavior, and build judgment through a steady rhythm of iteration.

  1. 01
    Find

    Observe

    Look for recurring problems in our own work and in the lives of real users.

  2. 02
    Make

    Build

    Get to a useful product early, without letting a thick plan hide the real problem.

  3. 03
    Learn

    Release

    Put the product in users’ hands and let actual choices guide the next move.

  4. 04
    Compound

    Grow

    Keep what proves useful, improve it steadily, and sharpen our product judgment.

PRODUCT PRINCIPLES

Not more features. Clearer choices.

ABOUT HAOQEN

A small independent product company with a clear point of view.

HaoQen is led by Isaac. Product, design, engineering, and content are not separate departments here—they are one product judgment. We choose the problem, make the product, and accept the market’s answer.

  • Build our own products↗
  • Stay small and focused↗
  • Meet users early↗
  • Create value over time↗

WANT TO BE AN EARLY USER?

When the next product is ready,we would like you to see it first.

Leave a note—or tell us about a problem you keep running into.

hello@haoqen.com