HAOQEN BRAND SYSTEM / 01
A brand system designed to grow with the products.
Quiet, clear, and recognizable. Every asset is available as SVG for product interfaces, social media, and communications.
01
COMPANY LOGOS
Primary logo and mark
02
COLOR SYSTEM
Not decoration. Information hierarchy.
Ink
#151515Paper
#F2F0E9Signal Orange
#FF5B35Acid Lime
#D7FF43Warm Gray
#B8B5ABInk and Paper form the core interface. Signal Orange marks action and emphasis. Acid Lime signals progress, experiments, and newness.
03
PRODUCT MARK SYSTEM
One family, distinct personalities.
Create product line
For creation and content tools
Download SVG ↓
Story product line
For continuous stories and characters
Download SVG ↓
Flow product line
For workflow and focus tools
Download SVG ↓These are product-line masters. Once a product name is confirmed, its individual logo can inherit the matching structure.
USAGE PRINCIPLES
Give it space. Use color with intent. The logo never needs to shout.
- Do not stretch, rotate, or redraw the mark
- Maintain strong contrast between logo and background
- Use product colors for distinction, not noise